Our task is to guide the entrepreneur and his or her traditional advisors towards a digital transition that lays the groundwork for consolidating the new marketing objectives right from the start.
The digital market is still such a vast and largely unknown territory that companies navigate by eyesight and approach it using the techniques of traditional commerce.
Companies base their strategy mainly on word-of-mouth and local market presence, together with some timid forays into social media thanks to the paid publications offered by Facebook or, even more today, by Instagram.
